Change the shape of the future
This launch commercial unveiled Samsung’s Galaxy Z Flip smartphone to the world in a :30 spot, during the 92nd Academy Awards.
Two days later, the full-version was released through Samsung’s Unpacked conference reaching millions of viewers instantly and millions more within hours.
Samsung
About the Brand
Samsung is a global leader in smartphone innovation, known for combining cutting-edge technology with sleek design. From the powerful Galaxy S and Note series to the foldable Galaxy Z lineup, Samsung offers a wide range of devices that cater to every lifestyle. Samsung continues to shape the future of mobile technology.
Project
Launch Commercial
Ogilvy NYC
Art Direction