Real Talk breaks the stereotypes
Real Talk challenges the typical clichés of depression ads (eg, sad woman sitting alone in the dark) and instead creates a sense of urgency that compels viewers to pay attention.
Key moments depicted in the campaign that deeply resonated with real-life patients with MDD included seeing these women persevering in their daily lives, letting their guards down and finding themselves empowered to take action and speak with their doctors.
Trintellix
“I think the campaign supports that depression affects more than what people think it does, such as her concentration and her involvement in how she’s acting. I think it touches on more than just sadness.”
—MDD patient
About the Brand
Trintellix® (vortioxetine) is a prescription antidepressant used to treat Major Depressive Disorder (MDD) in adults. Known for its unique multimodal action, Trintellix helps improve symptoms of depression while also supporting cognitive function. Backed by clinical research, it offers a treatment option that goes beyond mood to help patients feel more like themselves again.
Project
AD Campaign
Commercial
21 Grams NYC
Art Direction
